architect: Hasbro

year: 1984

Launched in 1984 by Hasbro, the Transformers are anthropomorphic toy robots capable of transforming themselves from metallic giants to cars, airplanes, helicopters and so on, thus remaining invisible to humans. They are divided in two factions: the evil Decepticons headed by the cruel Megatron, and the loyal Autobots led by Optimus Prime. The toys have "evolved" into no less than 22 different series: from the Legends, the very smallest Transformers (only 8 cm), to the Scouts, with new vehicles that are carefully crafted into the smallest details, that turn into magnificent robots, or the Deluxe; the latter is the most popular and has therefore been enriched with new personalities.