area 127+ | colour in design

architect: Bitossi Lab

year: 2013

The Pla collection arose from the desire to create a collection of colourful and versatile crockery and cutlery, whilst seeking a valid alternative to the use of plastic. Pla is produced by Bitossi Home. Photo by Silvana Spera

What is your favourite colour? What color does your products identify with the most?
Every colour has its own unique force. The colour range and combination of colours that distinguishes our collections are often inspired by the nonchalance of the pop age, contaminated by contemporary atmospheres.

Light, material, colour: how do the three elements dialogue in your projects?
Light, material and colour exalt one another, accentuating the forms.

How much does the colour count for the commercial success of a product?
Colour is a very important factor for the success of a product in the market, because it intensifies the emotional involvement and the human behaviour, inducing an acceptance of it.

What role does colour play when designing a product, and in particular for your new “2013 home collection”?
The colour highlights the plasticity of the forms, exalting the technical characteristics of the material.