architect: Anderssen&Voll
year: 2012
Røros Tweed are known for heavy duty blankets, woven from Norwegian wool in a nordic modern design. Photo by Espen Grønli Knut
What is your favourite colour? What colour does your products identify with the most?
In our work we believe to see a shift from clear colors to more ambigous and complex colors with more room for interpretation. The colors that pull away from the standard are interesting in the sense that they encourage a certain reflection and therby opens up for the possibility to develop a realtionship with the product.
How much does the colour count for the commercial success of a product?
For some of the products – like the blankets for Røros Tweed or for instance the salt and pepper grinder ‘Plus’ for Muuto, color is predefined by us, and is an integral part of the product. For other cathegories – like sofas – the ability to adapt the product to different situations and different color settings seems to make the product more attractive.
What role does colour play when designing a product, and in particular for your blankets?
When working with furniture – color is often an absent quality in the early stages of the process. Line, volume and materiality seems to be more important. When working with textile design however, color can be seen as the most prominent feature of the product. Textile design to us has really been an eye-opener to the importance of color in the product perception. Color is powerful and can sometimes override other perceptions.
In a survey published in the 2007 March issue of the Journal of Consumer Research, the testsubjects reported differences in the taste and sweetness of fruit juice, where the only real difference was the level of added color.
