architect: Davide Marchetti Architetto, Noumena

location: Logroño, La Rioja, Spain

year: 2018

Otravisión is an intervention that aims to celebrate the plaza by providing passers-by with the opportunity to see the space from an entirely new and unpredicted point of view.
Visitors will access the pavilion by entering a small narrow corridor facing the square, looking through the slits at the space around as they move on in. As one’s personal point of view is elevated by climbing the wooden ladder, one will begin to develop a unique and deeply personal relationship with Logroño’s collage of old and new. Anything that was above the level of direct sight or in an otherwise obstructed field of vision now will be on display. The tower-like pavilion will hosts inside his small space a virtual reality experience designed and developed by NOUMENA called “Rutas”, which will act as a “virtual periscope” tool, ready to be utilized by a single visitor at a time, encouraging people to personally reflect on the space that they are experiencing.
Revealing the semantic of one special route, where the traces of spirits cross the ancient human quest for eternity and forgiveness,“Rutas” is a dynamic sequence of digital memories collected through the footsteps of million of pilgrims.
Rutas tells the unscaled concatenation of steps, crossing countries, rivers and bridges. Through a sensorial experience, mostly focused on the visual perception of a key place located in Logroño across the Santiago Walk, visitor will discover the trails of this spiritual route, navigating into an augmented environment that freeze the shadows of passengers into an ethereal portrait. A digital 3D reconstruction is placed into an augmented vision system that allow people to experience a unique alternative way of living the walk. Through advanced 3D reconstruction technique a digital model of the church of Santiago and the pilgrim’s fountain is constructed and a very high detail level is achieved through point cloud generation.
Moreover the tower pavilion, beyond simply providing a new point of view, recalls notions of Logroño’s history as a fortified city through its form. Openings and decorations in the facade take reference from historic geometries, translating them into a sculptural pattern that modulates the light streaming in, while also letting the visitor look out into the plaza as they are inside.
The intervention ultimately centers on giving visitors a new elevated perspective of the square and sorroundings plus a new personal experience of the history of Logroño.

designer Davide Marchetti Architetto, Rome / OTRAVISIÓN
Noumena, Barcelona / Progetto realtà virtuale "RUTAS"
dates 27th April - 1st May, 2018
location Logroño, La Rioja, Spagna
design team Davide Marchetti, Rome, Esmeralda López García, Margherita Di Virgilio, Belén Cea López, Noumena, Aldo Sollazzo, Starsky Lara, Eugenio Bettucchi, Bonny Nichol
organization CONCENTRICO 04 Festival, Javier Peña Ibáñez, FCAR La Rioja Architects Cultural Foundation, COAR Colegio Oficial Arquitectos De La Rioja, Local Government of Logroño, GARNICA Wood, ADER Agencia de Desarrollo Económico de La Rioja, CEdiR The Integral Design Center of La Rioja
photos by Josema Cutillas, boysplaysnice, Penìnsula, Annamaria Mazzei, Davide Marchetti