area 121+
| ouverture
architect: Ofess
year: 2008
In 2008, Ofess introduced an iconic product to market for rainy day items – a bottle shaped umbrella.
The successful mix of functions, surprise & humor brought the conventional umbrella market a totally new approach – the name of this iconic product is Isabrella.
Isabrell means is an umbrella. When you open Isabrella, you will be surprised that it is not a bottle of wine or cream, but an umbrella. This is our intention to bring everybody a joyful rainy day through our creations. With a humorous yet functional re-interpretation of umbrella with jackets of daily life objects, Ofess introduces a wonderful companion in rainy days.
