area 127+ | colour in design

architect: Ionna Vautrin

year: 2010

What is your favourite colour? What color does your products identify with the most?

Red is clearly my favorite color. I try to work with affirmed and joyous colors.
I love different kind of colors depending of the objet functionnaly. I like working with colors “smoked” or colours that you can see with different eyes: a blue/ green, a gray/brown, a red/orange.

Light, material, colour: how do the three elements dialogue in yours projects?
These three elements must interact so balanced. However when I draw a lamp, material and light comes at first on the creative process. Light and matter are closely related like a globe of opal glass which diffuses a soft and solar light. Color arrive then, depending on the capabilities of the chosen materials. Sometimes you just need to let express the raw materials.

How much does the colour count for the commercial success of a product?
I think the color have a great importance in the commercial success of a product. It gives the character of a product: happy or sad, anonymous or extravagent, female or male, dark or light. Same object dressed with opposite color will tell a very different story to people.

What role does colour play when designing a product, and in particular for your Binic Lamp?
Binic was developed with the desire to create a large range of colors. The whole family together, Binic is like a sweet in a candy store. It stirs up the appetite! Color can give a personality, a sense or spirit to an object.