architect: Marco Molon, Simone Micheli
location: Verona
year: 2018
The 32 luxury apartments surrounded by the wonderful frame, made of Casa della Pietà and its Medieval Tower at Piazza dei Signori, right in the Verona city centre, have been taken shape thanks to the wise mixture of intents and willingness of the enlightened contractors Icaro and Michela Olivieri - the structure owners - the original and innovative work by the architect Simone Micheli who has handled the interior and lighting design project, the technical director and architect Marco Molon who has looked after distribution, collection and the supervision of works project, Ingea which has worked on the facilities project and Ilaria Segala on the structure one, realizing with mastery, an unique work of art aimed to welcome the guest into a refined atmosphere, where the wellness of the human being is the priority.
AllegroItalia Hotel & Condo is the most innovative group in nowadays hotel scene and its proposals strike for imagination and originality every time.
It is precisely following “Allegria, Arte and Amore“ that AllegroItalia arrives in Verona, a city of many shades in which the aristocratic charm of the Scaligeri architecture evokes other times panoramas. AllegroItalia Lords of Verona Luxury Apartments was born from the reinterpretation of the territory and its secrets, a more than successful attempt to give to the urban tradition a new look, through an elegant but at the same time fresh and joyful look.
The building combines a new and an ancient soul, able to combine the most modern decrees of domotic technology with the Palazzo della Pietà classicism, a tower which dates back to the XIII century, made up of large blocks of marble that were used during the construction of the Verona Arena.
Immediately, as soon as the the guests cross the entrance, find themselves dipped into a different place, where the time dimension is articulated by a changeable mixture of past and future: the structure of the ancient tower and the stone walls are in tune with the vital and linear work go the architect Simone Micheli.
The light enters with energy from the openings, reflecting on the mirrored surfaces and blended in with the witness of the walls and the forniture.
The carefully supervised lighting design creates layers of light, that overlap and mix, allowing the shadows to play with the space, to the colors to change intensity and offering a serenity feeling and well-being to those who stay there.
The two stairwells, through the guest reaches the floors, a place of passage and crossing, have been transformed - thanks to the fascinating and pictorial intervention of the "Carlo Anti" artistic high school of Villafranca di Verona led by the professors Maurizio Taioli and Guido Airoldi - into a real work of art to be lived and experienced: lightness and strong visual impact cohabit, inviting the guest to stare for a few moments a contemporary installation, where the great men who made the history of Verona relive in the present.
The types of apartments in which it is possible to stay in are different, but elegance and authenticity guide the space indistinctly: the pure and soft lines shape the environment, making it completely extraneous to everyday life. On the walls there are several images, taken by photographer Maurizio Marcato, which tell his vision of the city and that cleverly give life to a cyclic continuum between inside and outside, open and closed, eliminating boundary lines and favoring union, commingling, integration and interconnection.
The living area is large and energizing, supports the human being though satisfying passions and desires, invoking him not to stop, to react, to devote himself to his well-being, to share and to the exchange of opinions and thoughts.
The night area is delicate, welcoming, aimed at reconstituting the inner and primordial "myself".
The gray and the different shades of white are mixed in order to give shape to a place that offers tranquility but never stasis, so that the eye and the senses rest but do not stop.
Finally, the bathroom area manifests itself as the synonym of candor and purity, pushing the human soul to openness and to a feeling of freedom. Mirrors, transparencies, images and studied play of light invite the guest to abandon heaviness and stress, turning towards the elsewhere and the widespread well-being.
Simone Micheli: “"When the designer meets an illuminated client a unique work of art can only take shape".
It was born like this: from a mixture of minds and interiors the extraordinary project that has given new life to the 32 luxurious apartments which compose Lords of Verona. An exciting adventure that has saw me as the protagonist, as the interior and lighting designer.
owner Innovazioni
management Allegroitalia Hotel & Condo
distribution, collection and supervision of works Marco Molon
interior and lighting designer Simone Micheli
structure project Ilaria Segala
facilities project Ingea
decoration project Maurizio Taioli and Guido Airoldi in collaboration with the students of the Highschool Liceo Artistico Carlo Anti di Villafranca in Verona
artistic photos Maurizio Marcato
area 3000 mq | 32 apartments
photographer Jürgen Eheim