area 115+ | relax

architect: Ron Gilad

year: 2010

Flos is presenting one of its most ambitious and avant-garde products: the Soft Architecture collection. Created using an innovative composite material (Under-Cover technology) which unites light weight and high strength, it delivers performance, durability and perfect integration with normal plasterboard false ceilings. It also complies with the latest international safety and eco-compatibility regulations, as it is made with a non-inflammable material and has "Cradle to Cradle" certification: a design protocol that ensures that companies regard 'sustainability' as a value, not a sacrifice, and offer products which can be recycled eternally. Soft Architecture is diversified and aligned with needs, demonstrating how it can project a specific character and identity in different locations, whether they are intimate or domestic settings, or public spaces like restaurants, spas, stores, meeting points, art galleries, offices, etc. The designers of the new collections confirm the versatility that is a characteristic feature of Soft Architecture: Ron Gilad, Phillipe Starck, Sebastian Wrong, Marcel Wanders, Antonio Citterio, Fabio Calvi and Paolo Brambilla.
What is a line? This is a question asked, and answered many times over, by Israeli-born, New York-based artist Ron Gilad. After developing the minimalist flourish of his ’La Linea’ sconces for Flos, Gilad familiarized himself with the company’s “soft architecture” concept, with its emphasis on embedding light into the very structure of our interiors. The point where these two experiments met marked the genesis of the designer’s Wallpiercing light (2010) and its emphatically graphical possibilities. An austere hoop lodged shallowly in the wall, Wallpiercing is ringed with RGB Light Emitting Diodes (LED). This means that the lamp forms a halo around itself, diffusing its own shadow around it as if shrouded in a light tulle fog. By linking multiple units, a morphing textile can be woven in any pattern desired across the wall or ceiling with each light programmed to serve as a single pixel in the larger image. The entire wall becomes a low-resolution screen, altering the appearance and mood of its environment profoundly with each shift in the color and intensity of light.

Ron Gilad was Born in 1972 in Tel-Aviv. Ron Gilad’s hybrid objects combine material wit with aesthetic play; they sit on the fat, delicious line between the abstract and the functional. Gilad is fascinated with philosophizing about the common objects we live with. His work, which vary from one-off to limited editions and production pieces, have no “expiration date” and reside in both public and private collections worldwide. Gilad asks unceasing questions in 3D form and fabricates answers that create an arena for fertile doubt. Currently he lives and works in New York City.