reverso
The story of the creation of Reverso (in India, as response to the demand of polo players who wanted an unbreakable watch) is even more amazing than it may seem. The watch launched in 1931 vaunted its characteristic rectangular Art Deco form, but anoth …
k-way
Leon-Claude Duhamel observes attentively as people rush by in soaking wet clothes. It is on this day that K-Way is born: a lightweight completely waterproof jacket folded in a small hip bag. Soon everyone begins to look to the practical jacket in nylon …
isabrella 0%
In 2008, Ofess introduced an iconic product to market for rainy day items – a bottle shaped umbrella. The successful mix of functions, surprise & humor brought the conventional umbrella market a totally new approach – the name of this iconic produc …
upper
This highly functional stepladder with a very distinctive personality is an excellent combination of form and function. Its unique design is partly due to the technology used by Kartell, that has made it possible to mould the polycarbonate and give it …
multitools
1. Pliers 2. Screwdriver 2 mm 3. Screwdriver 3 mm 4. Wire-cutter for wire up to a hardness of 40 HRc 5. Screwdriver 5 mm 6. Cap-remover 7. Screwdriver 7,5 mm 8. Smooth blade 9. Undulated blade 10. Metal file 11. Metal saw 12. Wood saw 13. Reamer/Awl 14 …
bergmönch
An integrated system of rucksack and scooter. Uphill you can climb unrestricted with free hands and senses in touch with nature, then swoosh back down to valley level either standing or kneeling. If the terrain is really rough, you can stand on the Ber …
mini cabrio
The canvas hood makes the new MINI Cabrio one of the very few true cabriolet cars, in the most genuine sense of the term, the ones aficionados of open-air driving consider as the only descendants of the traditional convertible car. The hood is characte …
Inside the door (or anthropology of an everyday object)
In the Bible the words “door” and “gate” appear 591 times while in the Aeneid there are only 5 references to “doors” (ianua). Virgil’s poem is actually the story of a nomadic people that is still travelling in search of a land where it may find a home, …
found footage
“One always thinks that a film-maker deals with images, but my work is more similar to that of a sculptor, because I am dealing with time and a movie is like a building: in the final analysis I must, just like an architect, build a structure in order t …
area 121 – industrial building
presentazione/introduction Architecture for industry text by Marco Casamonti editoriale/editorial Epopee of the industrial building: from spinning mill to museum text by Laura Andreini scenari di architettura/architec …