{"id":62792,"date":"2018-10-15T16:36:29","date_gmt":"2018-10-15T14:36:29","guid":{"rendered":"https:\/\/www.area-arch.it\/en\/?p=62792"},"modified":"2018-10-15T16:36:54","modified_gmt":"2018-10-15T14:36:54","slug":"otravision","status":"publish","type":"post","link":"https:\/\/www.area-arch.it\/en\/otravision\/","title":{"rendered":"OTRAVISI\u00d3N"},"content":{"rendered":"<p class=\"p1\"><strong><em>Otravisi\u00f3n<\/em>\u00a0<\/strong>is an intervention that aims to celebrate the <strong>plaza<\/strong> by providing passers-by with the opportunity to see the space from an entirely new and unpredicted point of view.<br \/>\nVisitors will access the pavilion by entering a small narrow corridor facing the square, looking through the slits at the space around as they move on in. As one\u2019s personal point of view is elevated by climbing the wooden ladder, one will begin to develop a unique and deeply personal relationship with <strong>Logro\u00f1o\u2019s collage of old and new<\/strong>. Anything that was above the level of direct sight or in an otherwise obstructed field of vision now will be on display. The<strong> tower-like<\/strong> <strong>pavilion<\/strong> will hosts inside his small space a virtual reality experience designed and developed by NOUMENA called <strong>\u201cRutas\u201d<\/strong>, which will act as a <strong>\u201cvirtual periscope\u201d tool<\/strong>, ready to be utilized by a single visitor at a time, encouraging people to personally reflect on the space that they are experiencing.<br \/>\nRevealing the semantic of one special route, where the traces of spirits cross the ancient human quest for eternity and forgiveness,\u201c<i>Rutas\u201d is <\/i>a dynamic sequence of digital memories collected through the footsteps of million of pilgrims.<br \/>\n<strong><i>Rutas <\/i><\/strong>tells the unscaled concatenation of steps, crossing countries, rivers and bridges. Through a sensorial experience, mostly focused on the visual perception of a key place located in Logro\u00f1o across the <strong>Santiago Walk<\/strong>, visitor will discover the trails of this <strong>spiritual route<\/strong>, navigating into an augmented environment that freeze the shadows of passengers into an ethereal portrait. A digital 3D reconstruction is placed into an augmented vision system that allow people to experience a unique alternative way of living the walk. Through advanced 3D reconstruction technique a digital model of the church of Santiago and the pilgrim\u2019s fountain is constructed and a very high detail level is achieved through point cloud generation.<br \/>\nMoreover the tower pavilion, beyond simply providing a new point of view, recalls notions of Logro\u00f1o\u2019s history as a fortified city through its form. Openings and decorations in the facade take reference from historic geometries, translating them into a sculptural pattern that modulates the light streaming in, while also letting the visitor look out into the plaza as they are inside.<br \/>\nThe intervention ultimately centers on giving visitors a new elevated perspective of the square and sorroundings plus a new personal experience of the history of Logro\u00f1o.<\/p>\n\n                <style type=\"text\/css\">\n                    \n                    #td_uid_1_69e1845e56b43  .td-doubleSlider-2 .td-item1 {\n                        background: url(https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_03-160x120.jpg) 0 0 no-repeat;\n                    }\n                    #td_uid_1_69e1845e56b43  .td-doubleSlider-2 .td-item2 {\n                        background: url(https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_05-160x120.jpg) 0 0 no-repeat;\n       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\"td-gallery-slide-copywrite\">Otravisio\u0301n by Davide Marchetti <\/div><\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class = \"td-slide-item td-item2\">\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_05.jpg\" title=\"Otravisio\u0301n_Davide Marchetti_05\"  data-caption=\"Otravisio\u0301n by Davide Marchetti \"  data-description=\"\">\n                                <img decoding=\"async\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_05-352x420.jpg\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_05-352x420.jpg 352w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_05-252x300.jpg 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src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_15-280x420.jpg\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_15-280x420.jpg 280w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_15-200x300.jpg 200w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_15-768x1152.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_15-682x1024.jpg 682w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_15-696x1044.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_15.jpg 853w\" sizes=\"(max-width: 280px) 100vw, 280px\" alt=\"\">\n                            <\/a>\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = 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class=\"slide-gallery-image-link\" href=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_01.jpg\" title=\"Otravisio\u0301n_Davide Marchetti_01\"  data-caption=\"Otravisio\u0301n by Davide Marchetti \"  data-description=\"\">\n                                <img decoding=\"async\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_01-630x420.jpg\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_01-630x420.jpg 630w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_01-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_01-300x200.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_01-768x512.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_01-1024x682.jpg 1024w, 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title=\"Otravisio\u0301n_Davide Marchetti_10\"  data-caption=\"Otravisio\u0301n by Davide Marchetti \"  data-description=\"\">\n                                <img decoding=\"async\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_10-630x420.jpg\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_10-630x420.jpg 630w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_10-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_10-300x200.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_10-768x512.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_10-1024x682.jpg 1024w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_10-696x464.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_10-1068x712.jpg 1068w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/Otravisio%CC%81n_Davide-Marchetti_10.jpg 1280w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\n                            <\/a>\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Otravisio\u0301n by Davide Marchetti <\/div><\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class = \"td-slide-item td-item8\">\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/MASTERPLAN.jpg\" title=\"MASTERPLAN\"  data-caption=\"masterplan\"  data-description=\"\">\n                                <img decoding=\"async\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/MASTERPLAN-595x420.jpg\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/MASTERPLAN-595x420.jpg 595w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/MASTERPLAN-300x212.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/MASTERPLAN-768x542.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/MASTERPLAN-1024x723.jpg 1024w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/MASTERPLAN-100x70.jpg 100w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/MASTERPLAN-200x140.jpg 200w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/MASTERPLAN-696x492.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/MASTERPLAN-1068x754.jpg 1068w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/MASTERPLAN.jpg 1280w\" sizes=\"(max-width: 595px) 100vw, 595px\" alt=\"\">\n                            <\/a>\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">masterplan<\/div><\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class = \"td-slide-item td-item9\">\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/PLANIMETRIA_01.jpg\" title=\"PLANIMETRIA_01\"  data-caption=\"plan\"  data-description=\"\">\n                                <img decoding=\"async\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/PLANIMETRIA_01-594x420.jpg\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/PLANIMETRIA_01-594x420.jpg 594w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/PLANIMETRIA_01-300x212.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2018\/10\/PLANIMETRIA_01-768x543.jpg 768w, 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\n<p><strong>project<\/strong>\u00a0OTRAVISI\u00d3N<br \/>\n<strong>designer<\/strong> <a href=\"http:\/\/www.davidemarchetti.it\" target=\"_blank\" rel=\"noopener noreferrer\">Davide Marchetti Architetto, Rome<\/a> \/\u00a0OTRAVISI\u00d3N<br \/>\n<a href=\"http:\/\/www.noumena.io\" target=\"_blank\" rel=\"noopener noreferrer\">Noumena, Barcelona<\/a> \/ Progetto realt\u00e0 virtuale &#8220;RUTAS&#8221;<br \/>\n<strong>dates<\/strong> 27th April &#8211; 1st May, 2018<br \/>\n<strong>location<\/strong>\u00a0Logro\u00f1o, La Rioja, Spagna<br \/>\n<strong>design team<\/strong> Davide Marchetti, Rome,\u00a0Esmeralda L\u00f3pez Garc\u00eda, Margherita Di Virgilio, Bel\u00e9n Cea L\u00f3pez, Noumena, Aldo Sollazzo, Starsky Lara, Eugenio Bettucchi, Bonny Nichol<br \/>\n<strong>organization<\/strong>\u00a0CONCENTRICO 04 Festival, Javier\u00a0Pe\u00f1a Ib\u00e1\u00f1ez,\u00a0FCAR La Rioja Architects Cultural Foundation,\u00a0COAR Colegio Oficial Arquitectos De La Rioja,\u00a0Local Government of Logro\u00f1o,\u00a0GARNICA Wood,\u00a0ADER Agencia de Desarrollo Econ\u00f3mico de La Rioja,\u00a0CEdiR The Integral Design Center of La Rioja<br \/>\n<strong>partners<\/strong> MOAG Srl, EDILMACOTEK Srl, GARNICA, PLATEK LIGHTING, FRIULSIDER<br \/>\n<strong>photos by<\/strong>\u00a0Josema Cutillas,\u00a0boysplaysnice,\u00a0Pen\u00ecnsula,\u00a0Annamaria Mazzei,\u00a0Davide Marchetti<\/p>\n<p class=\"p2\">\n","protected":false},"excerpt":{"rendered":"<p>Otravisi\u00f3n\u00a0is an intervention that aims to celebrate the plaza by providing passers-by with the opportunity to see the space from an entirely new and unpredicted point of view. Visitors will access the pavilion by entering a small narrow corridor facing the square, looking through the slits at the space around as they move on in.<\/p>\n","protected":false},"author":32184,"featured_media":62781,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[12724,12723,3890,3894,1174,1853],"class_list":["post-62792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture","tag-davide-marchetti-architetto","tag-otravision","tag-spain","tag-spain-en","tag-tower","tag-wood"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OTRAVISI\u00d3N | Area<\/title>\n<meta name=\"description\" content=\"Otravisi\u00f3n\u00a0is an intervention that aims to celebrate the plaza by providing passers-by with the opportunity to see the space from an entirely 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