{"id":54308,"date":"2018-03-20T09:52:57","date_gmt":"2018-03-20T08:52:57","guid":{"rendered":"https:\/\/www.area-arch.it\/en\/?p=54308"},"modified":"2018-03-20T09:51:19","modified_gmt":"2018-03-20T08:51:19","slug":"be-brasil-at-fuorisalone-2018","status":"publish","type":"post","link":"https:\/\/www.area-arch.it\/en\/be-brasil-at-fuorisalone-2018\/","title":{"rendered":"BE BRASIL at Fuorisalone 2018"},"content":{"rendered":"

BE BRASIL<\/a>\u00a0is an emotional journey into Brazilian design, that visitors will\u00a0experience during the\u00a02018 Fuorisalone in Milan this year.
\nThanks to 65 artists, who will be telling the history of the Brazilian design, from Modernism until nowadays,\u00a0Apex-Brasil<\/a>\u00a0will show these works of art during the\u00a02018\u00a0Milan Design Week<\/a>, from April\u00a017 to\u00a022, at Spazio Edit in\u00a0via Maroncelli 14.
\n<\/b>Be\u00a0Brasil is an unprecedented journey that will lead people\u00a0directly overseas, focusing on Brazilian creativity and culture, having the chance of admiring personally the innovation and the originality of this country, one of the economic powerhouses of the entire world.
\nBe Braisil\u00a0is organized\u00a0by\u00a0the Brazilian Consulate in Milan and it consists of a\u00a0complete\u00a0overview of\u00a0the Brazilian design, starting from the 40s till the current times, with more innovative and cutting edge solutions.<\/p>\n

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CINTO Chair by Carol Gay<\/figcaption><\/figure>\n

The main hall of Spazio Edit will hosts the most important and substantial part of the project, namely the exhibition entitled “Dal Modernismo ad oggi”, through some significant elements.
\n“O Sentar do Brasileiro”<\/strong> is about different ways and typologies of chairs,\u00a0considering the diversity of cultures of the country.
\nCreativity, innovation and sustainability are the key words of this special project by Apex and\u00a0Sindim\u00f3veis.\u00a0Among the designers there are Jader Almeida, Guto Indio da Costa and Estudio Bola.\u00a0The curator is Ethel Leon, journalist and Professor of history of design, and the organization is led by Progetto Raiz.\u00a0Among the exhibited works,\u00a0you will find the\u00a0MIA Chair by Jader Almeida, with its simplicity and\u00a0geometric lines, meant like an extension of the human body, and the CINTO Chair by Carol Gay, made by stainless steel\u00a0seat\u00a0belts, evoking\u00a0subversion of the standard use of materials.
\n\u201cMesa Brasileira” <\/b>is a real stunning staging with a table and small objects made by designers like Saint James and Leandro Garcia. This one is the author of Fita Tray, with its\u00a0metallic smooth long border and solids and voids that\u00a0contribute\u00a0to its function.
\n\u201cLumin\u00e1rias” <\/b>is a lightning exhibition showing new solutions in this field by Gisela Simas, Simone Oliveira, Geo Luz Cer\u00e2mica and Accord.\u00a0The big open spaces of Spazio Edit suit perfectly the show of\u00a0these lamps.\u00a0A special mention must be given to Congonhas Pendant Lamp by Gisela Simas.\u00a0The lamp is made in American walnut wood and it is inspired by the wings of the\u00a0airplane Boeing 737-800, sorting out like a mix of technology and freedom.
\n“Nossa Casa”<\/b> is the section curated by Camilla Fix and Jorn Konijn.\u00a0This area offers\u00a0the most contemporary visions on\u00a0Brazilian design, focusing on innovation and starting from the local culture in order to reproduce new and modern objects 3d printed.
\nAmong the designers, there are Gustavo Martini, Ronald Sasson, Alva Design, Guto Requena and Marcio Kogan.<\/p>\n

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