{"id":53186,"date":"2018-03-06T10:03:29","date_gmt":"2018-03-06T09:03:29","guid":{"rendered":"https:\/\/www.area-arch.it\/en\/?p=53186"},"modified":"2018-03-06T10:14:39","modified_gmt":"2018-03-06T09:14:39","slug":"pasona-urban-ranch","status":"publish","type":"post","link":"https:\/\/www.area-arch.it\/en\/pasona-urban-ranch\/","title":{"rendered":"Pasona urban ranch"},"content":{"rendered":"

Tokyo is a curious city. Quoting Robert Venturi, it is a place of complexity and contradictions<\/em>. Tokyo is a city where you can reach the 13th floor of a massive building and meet cows, horses and pigs while drinking a delicious espresso.
\nIt is bizarre, but it is true. Personnel dispatch company Pasona Group Inc. recently moved its headquarters into a renewed building near Tokyo Station, in the Otemachi district. The so-called \u201cOtemachi Bokujo\u201d host around 60 animals of eight species, including cattle, goats, flamingos, owls and an alpaca.
\nLike in the Noha\u2019s Ark, the animals share this space in peaceful cohabitation. Human staff takes care of the animals entertained and clean up after them. The farm also offers seminars on dietary education, ice cream-making lessons, seminars on dairy farming and other events, allowing participants to interact with the animals. Featuring the farm creatures, Pasona hopes to attract the interest in careers in agriculture and dairy farming, thus forming the future ranchers. For this reason, children are the main targets of this impressive project.
\nDesigned by the international architectural firm Richard Bliah Associates \u2013 based in Tokyo \u2013 this project involved the need to solve many difficult challenges, such as bringing the animals at the top of a building in a dense urban area, or the disposal of animal\u2019s stool. Together with the impressive ranch, R.B.A. designed 57.000 sqm of offices, shops, workshops, gym, event and multipurpose spaces, distributed along the 13 floors of the building.<\/p>\n

\"\"
photo by Lorenzo Barassi<\/figcaption><\/figure>\n

Pasona\u2019s mission is to create a society in which each person can balance work and life. Yasuyuki Nambu – Pasona Group CEO \u2013 founded this company in 1976. \u201cAt that time<\/em>\u201d – he explains – \u201cpeople had no alternatives: be a regular worker, and exploited for the rest of your life<\/em>\u201d. By offering to workers more choice and flexibility, Pasona created the so-called freeters<\/i> and changed radically the Japanese society.
\nIn 2010 Pasona gained global acknowledgment by creating the first “Office farm” in Japan (called Pasona O2), allowing employees to grow and harvest their own food at work. This time the experiment makes a step forward, testing the behaviour of humans and animals brought together in a dense urban environment. What will be the next step?<\/p>\n\n