{"id":49054,"date":"2017-11-10T10:35:34","date_gmt":"2017-11-10T09:35:34","guid":{"rendered":"https:\/\/www.area-arch.it\/en\/apple-michigan-avenue\/"},"modified":"2020-01-03T12:28:21","modified_gmt":"2020-01-03T11:28:21","slug":"apple-michigan-avenue","status":"publish","type":"post","link":"https:\/\/www.area-arch.it\/en\/apple-michigan-avenue\/","title":{"rendered":"Apple Michigan Avenue"},"content":{"rendered":"<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\">Inspired by the pulse of Chicago\u2019s artistic energy, Apple has created a new platform for performance in a city charged by music. Located at the intersection of the Chicago River and North Michigan Avenue\u2019s \u2018Magnificent Mile\u2019, Apple Michigan Avenue cascades down from Pioneer Court to the river\u2019s edge, creating new connections between the city and the river. The project reflects Apple\u2019s commitment to the cities and communities it inhabits, and is the result of a close collaboration between the design team at Apple led by chief design officer, Sir Jonathan Ive and Angela Ahrendts, senior vice president of Retail and Online Stores and <strong>Foster + Partners<\/strong>.<\/p>\n\n                <style type=\"text\/css\">\n                    \n                    #td_uid_1_69e1b900255ce  .td-doubleSlider-2 .td-item1 {\n                        background: url(https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631705-160x120.jpg) 0 0 no-repeat;\n                    }\n                    #td_uid_1_69e1b900255ce  .td-doubleSlider-2 .td-item2 {\n                        background: url(https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631721-160x120.jpg) 0 0 no-repeat;\n                    }\n                    #td_uid_1_69e1b900255ce  .td-doubleSlider-2 .td-item3 {\n                        background: 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href=\"https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631721.jpg\" title=\"2290_FP631721\"  data-caption=\"Photos (c) Nigel Young Foster + Partners\"  data-description=\"\">\n                                <img decoding=\"async\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631721-615x420.jpg\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631721-615x420.jpg 615w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631721-300x205.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631721-768x524.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631721-1024x699.jpg 1024w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631721-218x150.jpg 218w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631721-696x475.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631721-1068x729.jpg 1068w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631721.jpg 1280w\" sizes=\"(max-width: 615px) 100vw, 615px\" alt=\"\">\n                            <\/a>\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Photos (c) Nigel Young Foster + Partners<\/div><\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class = \"td-slide-item td-item3\">\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631720.jpg\" title=\"2290_FP631720\"  data-caption=\"Photos (c) Nigel Young Foster + Partners\"  data-description=\"\">\n                                <img decoding=\"async\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631720-877x420.jpg\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631720-877x420.jpg 877w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631720-300x144.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631720-768x368.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631720-1024x490.jpg 1024w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631720-696x333.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631720-1068x511.jpg 1068w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631720.jpg 1280w\" sizes=\"(max-width: 877px) 100vw, 877px\" alt=\"\">\n                            <\/a>\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Photos (c) Nigel Young Foster + Partners<\/div><\/figcaption>\n                        <\/figure>\n                    <\/div>\n                            <\/div>\n                        <\/div>\n\n                        <div class = \"td-doubleSlider-2\">\n                            <div class = \"td-slider\">\n                                \n                    <div class = \"td-button td-item1\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                    <div class = \"td-button td-item2\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                    <div class = \"td-button td-item3\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n\n                <\/div>\n                \n<p>Sir Jonathan Ive said, \u201cApple Michigan Avenue is about removing boundaries between inside and outside, reviving important urban connections within the city. It unites a historic city plaza that had been cut off from the water, giving Chicago a dynamic new arena that flows effortlessly down to the river.\u201d Pioneer Court is an urban plaza steeped in Chicago history. It is the spot where Point de Sable \u2013 the founding father of Chicago \u2013 first lived and worked. Apple Michigan Avenue sits atop a wide new public stair, created to lead down from the plaza to the river. The gentle descent of levels creates active spaces where people can connect, create, and experience the city and river together.<\/p>\n\n                <style type=\"text\/css\">\n                    \n                    #td_uid_2_69e1b90032172  .td-doubleSlider-2 .td-item1 {\n                        background: url(https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631720-1-160x120.jpg) 0 0 no-repeat;\n                    }\n                    #td_uid_2_69e1b90032172  .td-doubleSlider-2 .td-item2 {\n                        background: url(https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631721-1-160x120.jpg) 0 0 no-repeat;\n                    }\n                    #td_uid_2_69e1b90032172  .td-doubleSlider-2 .td-item3 {\n                        background: url(https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631718-160x120.jpg) 0 0 no-repeat;\n                    }\n                    #td_uid_2_69e1b90032172  .td-doubleSlider-2 .td-item4 {\n   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100vw, 877px\" alt=\"\">\n                            <\/a>\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Photos (c) Nigel Young Foster + Partners<\/div><\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class = \"td-slide-item td-item2\">\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631721-1.jpg\" title=\"2290_FP631721\"  data-caption=\"Photos (c) Nigel Young Foster + Partners\"  data-description=\"\">\n                                <img decoding=\"async\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631721-1-615x420.jpg\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631721-1-615x420.jpg 615w, 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\"td-gallery-slide-copywrite\">Photos (c) Nigel Young Foster + Partners<\/div><\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class = \"td-slide-item td-item5\">\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631702.jpg\" title=\"2290_FP631702\"  data-caption=\"Photos (c) Nigel Young Foster + Partners\"  data-description=\"\">\n                                <img decoding=\"async\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631702-630x420.jpg\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631702-630x420.jpg 630w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631702-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631702-300x200.jpg 300w, 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class=\"slide-gallery-image-link\" href=\"https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631722.jpg\" title=\"2290_FP631722\"  data-caption=\"Photos (c) Nigel Young Foster + Partners\"  data-description=\"\">\n                                <img decoding=\"async\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631722-630x420.jpg\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631722-630x420.jpg 630w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631722-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631722-300x200.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631722-768x512.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631722-1024x682.jpg 1024w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631722-696x464.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631722-1068x712.jpg 1068w, https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/2290_FP631722.jpg 1280w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\n                            <\/a>\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Photos (c) Nigel Young Foster + Partners<\/div><\/figcaption>\n                        <\/figure>\n                    <\/div>\n                            <\/div>\n                        <\/div>\n\n                        <div class = \"td-doubleSlider-2\">\n                            <div class = \"td-slider\">\n                                \n                    <div class = \"td-button td-item1\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                    <div class = \"td-button td-item2\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                    <div class = \"td-button td-item3\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                    <div class = \"td-button td-item4\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                    <div class = \"td-button td-item5\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                    <div class = \"td-button td-item6\">\n                        <div class = \"td-border\"><\/div>\n                    <\/div>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n\n                <\/div>\n                \n<p>The stairway transitions seamlessly between the outside and inside. It passes through the building\u2019s walls \u2013 dematerialized to pure glass \u2013 and connects to the store\u2019s buzzing center, sheltered by an impossibly thin carbon fiber roof, supported on slender stainless-steel columns. As the interior steps down to the river, it acts as a seating space around the Forum \u2013 the hub of Today at Apple and a live source of creativity, education and entertainment. Stefan Behling, Head of Studio, Foster + Partners said: <em>\u201cWe fundamentally believe in great urban life, creating new gathering places, and connecting people in an analog way within an increasingly digital world. The design of Apple Michigan Avenue embodies this in its structure and materiality with a glass wall that dissolves into the background, revealing the only visible element of the building \u2013 its floating carbon fiber roof.\u201d<\/em><\/p>\n\n                <style type=\"text\/css\">\n                    \n                    #td_uid_3_69e1b9003a304  .td-doubleSlider-2 .td-item1 {\n                        background: url(https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/foster1-160x120.jpg) 0 0 no-repeat;\n                    }\n                    #td_uid_3_69e1b9003a304  .td-doubleSlider-2 .td-item2 {\n                        background: url(https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/foster-160x120.jpg) 0 0 no-repeat;\n                    }\n                    #td_uid_3_69e1b9003a304  .td-doubleSlider-2 .td-item3 {\n                        background: url(https:\/\/static.tecnichenuove.it\/areaarch\/2017\/11\/foster-6-160x120.jpg) 0 0 no-repeat;\n               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has created a new platform for performance in a city charged by music. Located at the intersection of the Chicago River and North Michigan Avenue\u2019s \u2018Magnificent Mile\u2019, Apple Michigan Avenue cascades down from Pioneer Court to the river\u2019s edge, creating new connections between the city and<\/p>\n","protected":false},"author":2581,"featured_media":49062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,17],"tags":[],"class_list":["post-49054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture","category-no-category"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple Michigan Avenue | Area<\/title>\n<meta name=\"description\" content=\"Inspired by the pulse of Chicago\u2019s artistic energy, Apple has created a new platform for performance in a city charged by music. 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