{"id":46205,"date":"2014-07-05T09:55:40","date_gmt":"2014-07-05T07:55:40","guid":{"rendered":"https:\/\/www.area-arch.it\/en\/meltin-pot-showroom-2\/"},"modified":"2017-09-27T16:35:27","modified_gmt":"2017-09-27T14:35:27","slug":"meltin-pot-showroom-2","status":"publish","type":"post","link":"https:\/\/www.area-arch.it\/en\/meltin-pot-showroom-2\/","title":{"rendered":"meltin\u2019 pot showroom"},"content":{"rendered":"

Milan is an anything but colourful city. Its chromatic range is often reduced to\u00a0 <\/span>scale of shades of grey, which identify it as a place of maturity. The moment manifestations of youth culture, the underground spirit, surface, they are immediately absorbed within an adult approach to problems. Milan has a tradition of laborious research for beauty, perhaps because nature has not given it any, and it is in any case never showy in any of its manifestations. Milan is small in comparison to the flywheel it powers, and its survival therefore depends on the fluidity of circulation. The new Meltin\u2019 Pot space is organized over two floors according to a language which evokes a subway station; the design reflects its aim to become an exchange node for the flows of the city. The grey of the freed structures shade off into the metal which covers the surfaces and fix them in place. Milan and the new space represent a new phase of maturity for Meltin\u2019 Pot: youthful enthusiasm has been combined with an awareness of one\u2019s potential. This will mark the evolution of the years to come.<\/p>\n