{"id":46073,"date":"2014-07-05T15:01:21","date_gmt":"2014-07-05T13:01:21","guid":{"rendered":"https:\/\/www.area-arch.it\/en\/nhow-hotel\/"},"modified":"2017-09-26T19:38:40","modified_gmt":"2017-09-26T17:38:40","slug":"nhow-hotel","status":"publish","type":"post","link":"https:\/\/www.area-arch.it\/en\/nhow-hotel\/","title":{"rendered":"nhow hotel"},"content":{"rendered":"

Seventy years ago, the area around Milan\u2019s via Tortona was one of the city\u2019s many grimy, noisy hea\u00ecvy industrial settlements. After a period spent down-at-heel following the demise of the heaviest of the city\u2019s heavy industry, via Tortona embarked in the nineties on a new lifestyle as a hub of Milan\u2019s effervescent design and fashion industry: events, showrooms, galleries, creative studios have spent the interim gravitating towards this new focus. Which therefore needed hospitality. There are two ways of designing a hotel in such a location. Matteo Thun is far too original a creative to suggest yet another standard hotel: his design for the NHow translates his catch-phrase of \u201cfluid design\u201d into tangible reality that responds to two major requirements.\u00a0The first is the kind of demands to be expected from the guest who chooses to stay in a hotel in the heart of Milan\u2019s main design hub: industrialchic conveyed with taste and style, certainly, but also a refreshing sense of individuality in the rooms, all ingeniously furnished with modular elements used differently every time. The other is the hotel entrepreneur\u2019s need to offer more than \u2018just\u2019 hospitality: there is plenty of space for events, fashion shows and a partnership with the Milan Triennale to host parallel events, while every landing and corridor is practically a miniature art gallery. The industrial giant General Electric used to occupy the classical railway shed factory building that Matteo Thun has converted into a refreshingly spacious hotel: 256 rooms, a huge twin-level 260 m\u00b2 presidential suite and a spa suite, all inspired by the airy roominess of the classical American loft, maintaining the essentials of the building\u2019s industrial roots (steel girders, lofty barrel vaulting) and all served by eclectic public areas, lounges, restaurants and bars with a stylishly young atmosphere that combines street art and the finest of design elements, and all encased in an imposing grey structure with a pattern of generous windows. As the market demands more and more fine design hotels all over the world, none is better or more functionally located than this: the ultimate design hotel located in the very heart of the design district of the world\u2019s undisputed design capital, housing visitors who flock to Milan for its design events\u2026 and find many of them taking place right under the same roof!<\/p>\n