{"id":23744,"date":"2014-07-29T20:31:14","date_gmt":"2014-07-29T18:31:14","guid":{"rendered":"http:\/\/www.area-arch.it\/funzionalita-e-carattere-estetico-2\/"},"modified":"2016-02-18T19:16:20","modified_gmt":"2016-02-18T18:16:20","slug":"funzionalita-e-carattere-estetico","status":"publish","type":"post","link":"https:\/\/www.area-arch.it\/en\/funzionalita-e-carattere-estetico\/","title":{"rendered":"functionality and aesthetic character"},"content":{"rendered":"<p><strong>thoughts and suggestions by Matteo Thun<br \/>\n<\/strong><\/p>\n<p>We need less weight and more light. We need products that tell ideas without words. Products that are mobile because contemporary lives are nomadic. Products that tell stories of sustainability because environmental necessities ask for it. We need less needs and more essential, economical, transparent answers. Our product design is an architecture of simple but necessary gestures to serve a daily life that goes well beyond our present life.<\/p>\n<figure id=\"attachment_23734\" aria-describedby=\"caption-attachment-23734\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.area-arch.it\/wp-content\/uploads\/sites\/6\/2016\/02\/9-7.jpg\" rel=\"attachment wp-att-23734\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23734 size-full\" src=\"http:\/\/www.area-arch.it\/wp-content\/uploads\/sites\/6\/2016\/02\/9-7.jpg\" alt=\"9\" width=\"1280\" height=\"834\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/9-7.jpg 1280w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/9-7-300x195.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/9-7-768x500.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/9-7-1024x667.jpg 1024w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/9-7-696x453.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/9-7-1068x696.jpg 1068w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/9-7-645x420.jpg 645w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><figcaption id=\"caption-attachment-23734\" class=\"wp-caption-text\">Kitchenette, 2010. The project will be presented during Salone del Mobile di Milano<\/figcaption><\/figure>\n<p><strong>area: <\/strong>When you design an item for the kitchen, what is the predominant aspect? A pursuit of functionality, or vice versa an attention to the aesthetic character? In other words, is your creativity aimed mainly at meeting the functional requirements, or do the sensorial suggestions of pleasure and taste prevail?<br \/>\n<strong>Matteo Thun:<\/strong> Functionality and an attention for the aesthetic character always go hand in hand, something functional does not have to be ugly and something beautiful can also be functional!<br \/>\n<strong>area:<\/strong> Do you think it is possible to overturn the relationship, consolidated over time, between kitchen objects and the materials they are made in (as a glass in glass, a plate in porcelain, cutlery in metal&#8230;)? And how do this relation influence the design production?<br \/>\n<strong>M.T.:<\/strong> The icon in any case remains, even if one may experiment with other materials for an object. But, in my opinion, there is a reason why the glass is made of that material, for instance: it is clean, it does not give off any odour and it is therefore perfect in its simplicity. It is possible to change as to the other requirements (as for instance cutlery in plastic) but the icon remains.<br \/>\n<strong>area:<\/strong> What companies are most appreciative of research, and which are most willing to invest in design?<br \/>\n<strong>M.T.:<\/strong> I believe that by now all companies have become more sensible to research, and also to invest in design.<br \/>\n<strong>area:<\/strong> What are the objects which have inspired you? What designers have set an example in the food sector? And what are the emblematic pieces?<br \/>\n<strong>M.T.:<\/strong> Above all, the family kitchen, my grandmother\u2019s kitchen where everyone united at the table, to be together and relax. That image has remained as the most beautiful inspiration, both for kitchen instruments and the kitchen itself. As to emblematic products, what comes to my mind is the pot by Sarpaneva.<br \/>\n<strong>area:<\/strong> What are your latest designs in the kitchen sector?<br \/>\n<strong>M.T.:<\/strong> We have developed cutlery for Zwilling, the \u201cSoho\u201d, \u201cTwin 1731\u201d knives, pots for TVS which have also received the renowned Wallpaper*-Award.<br \/>\n<strong>area:<\/strong> What are the characteristics of a kitchen designed by you, in terms of spatial planning?<br \/>\n<strong>M.T.:<\/strong> The kitchen must be functional, in every case, and therefore also the space must be fully exploited in a positive way, to create a relaxing atmosphere, a place where feels at home, where the family can get together, a livable place.<\/p>\n<div id='gallery-1' class='gallery galleryid-23744 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/funzionalita-e-carattere-estetico\/b-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/B-5-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-23735\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-23735'>\n\t\t\t\tKitchenette, 2010. The project will be presented during Salone del Mobile di Milano.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/funzionalita-e-carattere-estetico\/b-8\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/B-8-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-23736\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/B-8-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/B-8-300x201.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/B-8-768x515.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/B-8-1024x687.jpg 1024w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/B-8-696x467.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/B-8-1068x717.jpg 1068w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/B-8-626x420.jpg 626w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/B-8.jpg 1280w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-23736'>\n\t\t\t\tKitchenette, 2010. The project will be presented during Salone del Mobile di Milano.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/funzionalita-e-carattere-estetico\/tvs_terra_casseruola-d-16cm_01\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/TVS_TERRA_CASSERUOLA-D.16CM_01-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-23737\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/TVS_TERRA_CASSERUOLA-D.16CM_01-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/TVS_TERRA_CASSERUOLA-D.16CM_01-300x202.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/TVS_TERRA_CASSERUOLA-D.16CM_01-768x517.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/TVS_TERRA_CASSERUOLA-D.16CM_01-1024x690.jpg 1024w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/TVS_TERRA_CASSERUOLA-D.16CM_01-696x469.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/TVS_TERRA_CASSERUOLA-D.16CM_01-1068x719.jpg 1068w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/TVS_TERRA_CASSERUOLA-D.16CM_01-624x420.jpg 624w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/TVS_TERRA_CASSERUOLA-D.16CM_01.jpg 1280w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-23737'>\n\t\t\t\tTerra cookware, TVS, 2008-2009\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/funzionalita-e-carattere-estetico\/tvs_terra_casseruola-d-16cm_03\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/TVS_TERRA_CASSERUOLA-D.16CM_03-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-23738\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-23738'>\n\t\t\t\tTerra cookware, TVS, 2008-2009\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/funzionalita-e-carattere-estetico\/tvs_terra_pentola-d-28cm_01\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/TVS_TERRA_PENTOLA-D.28CM_01-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-23739\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-23739'>\n\t\t\t\tTerra cookware, TVS, 2008-2009\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/funzionalita-e-carattere-estetico\/tvs_terra_wok-d-30_02\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/TVS_TERRA_WOK-D.30_02-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-23740\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-23740'>\n\t\t\t\tTerra cookware, TVS, 2008-2009\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/funzionalita-e-carattere-estetico\/zwl-aa-112_l\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/ZWL-AA-112_L-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-23741\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-23741'>\n\t\t\t\tTwin 1731, Zwilling, 2005-2008\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/funzionalita-e-carattere-estetico\/zwl-aa-129_l\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/ZWL-AA-129_L-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-23742\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/ZWL-AA-129_L-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/ZWL-AA-129_L-300x199.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/ZWL-AA-129_L-768x510.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/ZWL-AA-129_L-1024x680.jpg 1024w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/ZWL-AA-129_L-696x462.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/ZWL-AA-129_L-1068x709.jpg 1068w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/ZWL-AA-129_L-632x420.jpg 632w, https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/ZWL-AA-129_L.jpg 1280w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-23742'>\n\t\t\t\tTwin 1731, Zwilling, 2005-2008\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>thoughts and suggestions by Matteo Thun We need less weight and more light. We need products that tell ideas without words. Products that are mobile because contemporary lives are nomadic. Products that tell stories of sustainability because environmental necessities ask for it. We need less needs and more essential, economical, transparent answers. Our product design<\/p>\n","protected":false},"author":2581,"featured_media":23735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[786,833],"class_list":["post-23744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-no-category","tag-around-food-en","tag-matteo-thun-partners-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>functionality and aesthetic character | Area<\/title>\n<meta name=\"description\" content=\"Abbiamo bisogno di meno peso e pi\u00f9 luce. Abbiamo bisogno di prodotti che raccontano idee senza parole. Prodotti mobili per una vita contemporanea nomade, che raccontano storie di sostenibilit\u00e0 richieste dalle necessit\u00e0 ambientali. Abbiamo bisogno di meno necessit\u00e0 e pi\u00f9 essenzialit\u00e0, risposte trasparenti e semplici. Il nostro prodotto di design \u00e8 un\u2018architettura di gesti necessari per servire una vita quotidiana che va ben oltre la nostra vita presente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.area-arch.it\/en\/funzionalita-e-carattere-estetico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"functionality and aesthetic character | Area\" \/>\n<meta property=\"og:description\" content=\"Abbiamo bisogno di meno peso e pi\u00f9 luce. 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