{"id":23161,"date":"2014-09-03T22:15:53","date_gmt":"2014-09-03T20:15:53","guid":{"rendered":"http:\/\/www.area-arch.it\/korea-pavilion-2\/"},"modified":"2016-02-09T18:58:23","modified_gmt":"2016-02-09T17:58:23","slug":"korea-pavilion","status":"publish","type":"post","link":"https:\/\/www.area-arch.it\/en\/korea-pavilion\/","title":{"rendered":"Korea Pavilion"},"content":{"rendered":"<p>Han-geul, the Korean alphabet, is the prime element of \u2019signs\u2019 within the pavilion. The overall volume, lifted 7.2 m above ground level, is created by converging these Han-geul letters, allowing signs to create the exhibition space, and so that the visitors can experience their geometry through horizontal, vertical and diagonal movements. The primary geometries that compose the Han-geul letters are universal to other cultures, thus acting as a sort of \u2019open\u2019 set of signs that is engaging to everyone. The exterior surfaces of the Korea Pavilion are clad in 2 types of pixels: Han-geul Pixels and Art Pixels. Han-geul Pixels are white panels with a relief of letters in four different sizes whose combination forms the majority of the exterior, mainly the peripheral surfaces. Most of the non-peripheral surfaces are composed of Art Pixels, which are 45 cm x 45 cm aluminum panels created by a Korean artist, Ik-Joong Kang, who is renowned for creating massive art walls out of small hand-painted tiles, either self-produced or by gathering from around the world. About 40,000 of these panels will texture the fa\u00e7ade, contributing a bright palette of colors, hope, and unity throughout the Korea Pavilion. The art pixels, individually autographed by the artist, will be sold at the end of the Expo. The surfaces will project different atmospheres during the day and night, with light and shadows creating different textures. Sequential lighting is installed behind the Hangeul Pixels to highlight the individual letters on the exterior fa\u00e7ade at night, further animating the pavilion as a sign on a larger scale.<\/p>\n<div id='gallery-1' class='gallery galleryid-23161 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/korea-pavilion\/3ok-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2014\/09\/3ok-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-23157\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2014\/09\/3ok-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/areaarch\/2014\/09\/3ok-300x200.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2014\/09\/3ok-768x512.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2014\/09\/3ok-1024x682.jpg 1024w, https:\/\/static.tecnichenuove.it\/areaarch\/2014\/09\/3ok-696x464.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2014\/09\/3ok-1068x712.jpg 1068w, https:\/\/static.tecnichenuove.it\/areaarch\/2014\/09\/3ok-630x420.jpg 630w, https:\/\/static.tecnichenuove.it\/areaarch\/2014\/09\/3ok.jpg 1280w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-23157'>\n\t\t\t\tphoto by Iwan Baan\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/korea-pavilion\/2ok-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2014\/09\/2ok-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-23156\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-23156'>\n\t\t\t\tphoto by Iwan Baan\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/korea-pavilion\/4-110\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/4-8-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-23151\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-23151'>\n\t\t\t\tground floor plan\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/korea-pavilion\/5-99\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2016\/02\/5-8-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-23152\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-23152'>\n\t\t\t\tcompositional schemes\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><strong>Mass Studies<\/strong> was founded in 2003 by Minsuk Cho in Seoul, Korea, as a critical investigation of architecture in the context of mass production, intensely over-populated urban conditions, and other emergent cultural niches that define contemporary society. Amid the many frictions defining spatial conditions in the twenty-first century, namely past vs. future, local vs. global, utopia vs. reality, and individual vs. collective, Mass Studies focuses on the operative complexity of these multiple conditions instead of striving for a singular, unified perspective. For each architectural project, which exist across a wide range of scales, Mass Studies explores issues such as spatial systems\/matrixes, building materials\/techniques, and typological divergences to foster a vision that allows the discovery of new socio\/cultural potential.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Han-geul, the Korean alphabet, is the prime element of \u2019signs\u2019 within the pavilion. The overall volume, lifted 7.2 m above ground level, is created by converging these Han-geul letters, allowing signs to create the exhibition space, and so that the visitors can experience their geometry through horizontal, vertical and diagonal movements. The primary geometries that<\/p>\n","protected":false},"author":2581,"featured_media":23159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-23161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-no-category"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Korea Pavilion | Area<\/title>\n<meta name=\"description\" content=\"Han-geul, the Korean alphabet, is the prime element of \u2019signs\u2019 within the pavilion. The overall volume, lifted 7.2 m above ground level, is created by\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.area-arch.it\/en\/korea-pavilion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Korea Pavilion | Area\" \/>\n<meta property=\"og:description\" content=\"Han-geul, the Korean alphabet, is the prime element of \u2019signs\u2019 within the pavilion. 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