{"id":21485,"date":"2014-09-12T15:31:09","date_gmt":"2014-09-12T13:31:09","guid":{"rendered":"http:\/\/www.area-arch.it\/camper-store-2\/"},"modified":"2016-01-07T19:01:54","modified_gmt":"2016-01-07T18:01:54","slug":"camper-store","status":"publish","type":"post","link":"https:\/\/www.area-arch.it\/en\/camper-store\/","title":{"rendered":"Camper Store"},"content":{"rendered":"

When we were asked to designed a store we started to dream\u2026 Camper has much to do with \u201cel campo\u201d, that is the countryside, the fields\u2026 to walk in the fields\u2026 and so we imagined shoes stepping on irregular surfaces, like when we walk on earth. Camper has gotten us used to play, smile, see fashion with children\u2019s eyes\u2026 we imagined trying on shoes in front of the twisted mirrors of an amusement park\u2026 here I am tall tall\u2026 here short short\u2026 and that\u2019s how wobbly reflecting surfaces appeared in the project.
\nLater, we visited Camper\u00b4s factory to see how shoes are made. There we understood we wanted to build our new store the same way Camper shoes are built in Mallorca: flat leather sheets are cut and, like magic, with a couple of stitches and a mould, they become beautiful tridimensional wrappings!! We cut different shoe forms, with hills, without hills, tall, short, for men, for women\u2026we put those flat profiles one next to the other\u2026 and that is how our the volume of our new Camper store appeared!! Its construction was unusual, but very simple… (I love thinking how much fun the guys who assembled it must have had!) MDF sheets cut like shoes, fixed one next to each other transform into benches, tables, surfaces and lots of crazy mirrors \u2013 where children will spend their time while their moms devote time to the art of shopping.<\/p>\n