{"id":15938,"date":"2014-09-22T15:45:07","date_gmt":"2014-09-22T13:45:07","guid":{"rendered":"http:\/\/www.area-arch.it\/pier-7-club-2\/"},"modified":"2015-09-28T18:59:59","modified_gmt":"2015-09-28T16:59:59","slug":"pier-7-club","status":"publish","type":"post","link":"https:\/\/www.area-arch.it\/en\/pier-7-club\/","title":{"rendered":"Pier 7 club"},"content":{"rendered":"<p>Pier 7 is an outdoor night club on the Dora seaside. It is the first investment of its kind in this highly industrial and neglected area of the greater Beirut metropolis. Its master plan was envisioned as a work of land art, with a potential of eventual expansion.\u00a0<span style=\"line-height: 1.5\">To shield the intervention from its aggressive context, its facade was conceived as a reflective wall that absorbs the surrounding landscape in a signaling gesture that is inpired from the language of the industry: red neons, the passing car headlights and steel structures. In front of the wall, a raised podium serves as a reception platform and car display, hinting to the show that is taking place on the inside.\u00a0<\/span><span style=\"line-height: 1.5\">Clubbers goes through the wall into a central lobby, oriented towards the horizon that gradually reveals the program. This lobby alludes in its color palette and materiality to the beautiful sunset that one witnesses in that area of the coast. It is extended by a pier to allow access to the club from the sea.\u00a0<\/span><span style=\"line-height: 1.5\">To the west of the sunset lobby is the night club, conceived on different levels as an arena that overlooks the sea. This arena wraps around a central bar and a sculptural installation (the cloud pergola) that holds all the light and sound systems of the club and hosts its central stage where musical and theatrical events take place.\u00a0<\/span><span style=\"line-height: 1.5\">The wall-facade, in addition to hosting within its thickness the technical and service areas of the project, hides an exclusive staircase that leads towards 7 VIP suites that are located on the highest level of the arena.\u00a0Conceptualized as a modern colloseum of sorts, Pier 7 has set the trend in transforming the seaside highway into an industrial trendy clubbing area.<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-15938 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/pier-7-club\/a_6006065\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/A-6006065-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-15925\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15925'>\n\t\t\t\tphoto by Pietro Savorelli\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/pier-7-club\/panoramica_senza-titolo1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/Panoramica-senza-titolo1-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-15933\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15933'>\n\t\t\t\tphoto by Pietro Savorelli\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/pier-7-club\/a_6006079\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/A-6006079-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-15926\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15926'>\n\t\t\t\tphoto by Pietro Savorelli\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/pier-7-club\/a_6006059\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/A-6006059-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-15924\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15924'>\n\t\t\t\tphoto by Pietro Savorelli\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/pier-7-club\/a_6006050-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/A-60060501-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-15935\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15935'>\n\t\t\t\tphoto by Pietro Savorelli\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/pier-7-club\/f18\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f18-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-15928\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f18-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f18-300x201.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f18-768x514.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f18-696x466.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f18-628x420.jpg 628w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f18.jpg 1000w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15928'>\n\t\t\t\tphoto by Marc Nader\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/pier-7-club\/f24\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f24-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-15929\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f24-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f24-300x201.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f24-768x514.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f24-696x466.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f24-628x420.jpg 628w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f24.jpg 1000w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15929'>\n\t\t\t\tphoto by Marc Nader\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/pier-7-club\/f32_r\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f32-R-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-15930\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f32-R-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f32-R-300x201.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f32-R-768x514.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f32-R-696x466.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f32-R-628x420.jpg 628w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f32-R.jpg 1000w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15930'>\n\t\t\t\tphoto by Marc Nader\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/pier-7-club\/f9_r\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f9-R-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-15927\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f9-R-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f9-R-300x201.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f9-R-768x514.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f9-R-696x466.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f9-R-628x420.jpg 628w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/f9-R.jpg 1000w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15927'>\n\t\t\t\tphoto by Marc Nader\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/pier-7-club\/ground-floor-plan\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/GROUND-FLOOR-PLAN-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-15931\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15931'>\n\t\t\t\tground floor\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/pier-7-club\/north-elevation-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/NORTH-ELEVATION-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-15932\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15932'>\n\t\t\t\tnorth elevation\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/pier-7-club\/section-k\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/SECTION-K-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-15934\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-15934'>\n\t\t\t\tsection\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Pier 7 is an outdoor night club on the Dora seaside. It is the first investment of its kind in this highly industrial and neglected area of the greater Beirut metropolis. Its master plan was envisioned as a work of land art, with a potential of eventual expansion.\u00a0To shield the intervention from its aggressive context,<\/p>\n","protected":false},"author":2581,"featured_media":15924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-15938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-no-category"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pier 7 club | Area<\/title>\n<meta name=\"description\" content=\"Pier 7 is an outdoor night club on the Dora seaside. It is the first investment of its kind in this highly industrial and neglected area of the greater\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.area-arch.it\/en\/pier-7-club\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pier 7 club | Area\" \/>\n<meta property=\"og:description\" content=\"Pier 7 is an outdoor night club on the Dora seaside. It is the first investment of its kind in this highly industrial and neglected area of the greater\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.area-arch.it\/en\/pier-7-club\/\" \/>\n<meta property=\"og:site_name\" content=\"Area\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Area.Arch\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-22T13:45:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-09-28T16:59:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/09\/A-6006059.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"749\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ilaria Rondina\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ilaria Rondina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.area-arch.it\\\/en\\\/pier-7-club\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.area-arch.it\\\/en\\\/pier-7-club\\\/\"},\"author\":{\"name\":\"Ilaria Rondina\",\"@id\":\"https:\\\/\\\/www.area-arch.it\\\/en\\\/#\\\/schema\\\/person\\\/859d30cbc6451ba1e9eee38c16866a0e\"},\"headline\":\"Pier 7 club\",\"datePublished\":\"2014-09-22T13:45:07+00:00\",\"dateModified\":\"2015-09-28T16:59:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.area-arch.it\\\/en\\\/pier-7-club\\\/\"},\"wordCount\":294,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.area-arch.it\\\/en\\\/pier-7-club\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.tecnichenuove.it\\\/areaarch\\\/2015\\\/09\\\/A-6006059.jpg\",\"articleSection\":[\"No category\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.area-arch.it\\\/en\\\/pier-7-club\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.area-arch.it\\\/en\\\/pier-7-club\\\/\",\"url\":\"https:\\\/\\\/www.area-arch.it\\\/en\\\/pier-7-club\\\/\",\"name\":\"Pier 7 club | Area\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.area-arch.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.area-arch.it\\\/en\\\/pier-7-club\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.area-arch.it\\\/en\\\/pier-7-club\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.tecnichenuove.it\\\/areaarch\\\/2015\\\/09\\\/A-6006059.jpg\",\"datePublished\":\"2014-09-22T13:45:07+00:00\",\"dateModified\":\"2015-09-28T16:59:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.area-arch.it\\\/en\\\/#\\\/schema\\\/person\\\/859d30cbc6451ba1e9eee38c16866a0e\"},\"description\":\"Pier 7 is an outdoor night club on the Dora seaside. 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