{"id":13069,"date":"2014-09-29T10:03:55","date_gmt":"2014-09-29T08:03:55","guid":{"rendered":"http:\/\/www.area-arch.it\/lavazza-headquarters-2\/"},"modified":"2015-07-23T15:20:43","modified_gmt":"2015-07-23T13:20:43","slug":"lavazza-headquarters","status":"publish","type":"post","link":"https:\/\/www.area-arch.it\/en\/lavazza-headquarters\/","title":{"rendered":"Lavazza headquarters"},"content":{"rendered":"

The design proposed for the new Lavazza headquarters of and the renovation of the former Enel power station near Largo Brescia shows a profound appreciation of the history of the city and the neighbourhood, as well as for the history and culture of the coffee company. The large existing block between Via Bologna, Largo Brescia, Corso Palermo and Via Ancona has been redesigned and opened to the city, while the documented industrial architecture have been preserved. The heart of the project is a new, expansive tree-planted piazza in the centre of the block positioned on the axis of Via Parma, which makes the large building of the former Enel power station enter into a dialogue with the new headquarters of Lavazza. The office building, which communicates with the city through the extensive glazed atrium overlooking Via Bologna and the new green square, takes the form of a large \u201ccloud\u201c which unites the different fa\u00e7ades and the industrial buildings, which have been preserved and converted to new functions. The ground floor, which houses activities characterized by a close relationship with the public, faces a number of \u201ctheme gardens\u201c which create a new green filter between the building and the city.<\/p>\n