{"id":11728,"date":"2014-10-03T07:31:11","date_gmt":"2014-10-03T05:31:11","guid":{"rendered":"http:\/\/www.area-arch.it\/summer-collection-2\/"},"modified":"2015-07-08T20:03:47","modified_gmt":"2015-07-08T18:03:47","slug":"summer-collection","status":"publish","type":"post","link":"https:\/\/www.area-arch.it\/en\/summer-collection\/","title":{"rendered":"Summer Collection"},"content":{"rendered":"

March 1, 2013: Swatch celebrates 30 years.The new Summer 2013 Collection is a feast for the eyes and emotion for the heart. Swatch confirms its style with a wide variety of new models, an exciting selection of contemporary pieces, inspired by ethnic, colorful and cheerful.<\/em><\/p>\n

What is your favourite colour? What color does your products identify with the most?<\/strong>BLUE in its many shades \u2013 from innocent to intense, possibly with a purple skew.
\n<\/span>TRANSPARENT \u2013 the color of many opportunities, the color of sincerity and straightforwardness, the color that can be \u201cdressed\u201d with any mix\u2026for Swatch it is the color of provocation, surprise, innovation.<\/span><\/p>\n

Light, material, colour: how do the three elements dialogue in your projects?<\/strong>
\nBy definition, I think that any project in which a creative idea is involved needs to take into consideration color, light, materials, volumes.\u00a0For Swatch, the relationship between color and materials is a fundamental element and a lot of time and resources are spent with our partners to define the best mix related to the design idea. In this respect, research is a never ending process and every project opens new opportunities. The product should \u201clive\u201d it sown life as a full being, all the elements of its DNA have to be balanced. Then of course the product comes to life in our shops, where external light becomes even more important as it helps to stage the product properly.<\/p>\n

How much does the colour count for the commercial success of a product?<\/strong>
\nAs colors have a language of their own, and they are deeply and intimately connected to our emotions, secret desires and psychological profiles \u2013 they are a key driver of the success of our products.
\nAs we are also very close and very aware of trends, of course we develop our color language according to the seasons and the overall mood: this is one of the most interesting parts of our job \u2013 to study, to foresee, to anticipate, to interpret the world of colors and their almost infinite shades.
\nAnd what a wonderful feeling \u2013 when the world expands at unison to the sound and vibe of a certain color!<\/p>\n

What role does colour play when designing a product, and in particular for your actual Spring collection?<\/strong>
\nIn the seasonal themes, we pay even more attention to the mix of colors and their balance with graphics and materials \u2013 for this season, definitely identified by a need for \u201csafety\u201d and good feelings, while aspiring to a bit of provocation and courage to be shown \u2013 colors offer the perfect medium to stay relatively close to timeless expressions of good taste and recognizable iconic pieces while opening up to brightness, freedom, self-expression and strong statements. This is why we have developed strong color stories, with emotions.
\nThe energetic feeling of a colorful time accessory that tells a special story, as only Swatch can do, is an unmatchable injection of enthusiasm for every day.<\/p>\n