{"id":11698,"date":"2014-10-03T08:05:40","date_gmt":"2014-10-03T06:05:40","guid":{"rendered":"http:\/\/www.area-arch.it\/happy-pills-2\/"},"modified":"2015-07-08T19:36:30","modified_gmt":"2015-07-08T17:36:30","slug":"happy-pills","status":"publish","type":"post","link":"https:\/\/www.area-arch.it\/en\/happy-pills\/","title":{"rendered":"Happy Pills"},"content":{"rendered":"<p>\u201cBlue pill or red pill?\u201d The Matrix (1999)<br \/>\n<span style=\"line-height: 1.5\">The concept of utility is gradually becoming more and more nebulous among the objects that surround us. What we now demand of these silent companions on the road of live is to keep us company, to make us small, or in the best cases to give us a thrill. Hormonal chemicals influenced by the chemistry of materials.\u00a0Happy Pills are Murano glass placebos that, with their shapes and colors want to take the place of pharmacological solutions.<br \/>\n<\/span>Fabio Novembre<\/p>\n<p>OXYTOCIN MILK WHITE\/AMBER YELLOW<br \/>\nA fundamental hormone in the life of couples, it regulates our affection toward our partner and offspring.<\/p>\n<p>ADRENALIN RED\/GRASS GREEN<br \/>\nHormone produced by the organism in &#8220;fight or flight&#8221; situations.<\/p>\n<p>PHENYLETHYLAMINE BLACK\/ORANGE<br \/>\nSubstance released by the organism when we are falling in love, it stimulates the search for passion.<\/p>\n<p>OESTROGEN PURPLE\/STRAW YELLOW<br \/>\nTypical feminine hormone, it regulates physical and sexual development.<\/p>\n<p>TESTOSTERONE HORIZON\/STRAW YELLOW<br \/>\nTypical male hormone, it regulates physical and sexual development<\/p>\n<div id='gallery-1' class='gallery galleryid-11698 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/happy-pills\/venini-happy-pills-coll\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/07\/VENINI-HAPPY-PILLS-coll-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-11692\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11692'>\n\t\t\t\tthe Happy Pills vases, produced by Venini, are in the form of pharmaceutical drugs, with faint chemical compositions written on each. Each color combination represents a different hormone: testosterone, adrenaline, oxytocin, phenethylamine and estrogen &#8211; From right to left: testosterone blue\/straw yellow adrenalin red\/grass green oxytocin milk white\/amber yellow phenylethylamine black\/orange oestrogen purple\/straw yellow\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/happy-pills\/happy-pills-2_corretto\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/07\/HAPPY-PILLS-2-corretto-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-11693\" srcset=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/07\/HAPPY-PILLS-2-corretto-150x100.jpg 150w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/07\/HAPPY-PILLS-2-corretto-300x200.jpg 300w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/07\/HAPPY-PILLS-2-corretto-768x512.jpg 768w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/07\/HAPPY-PILLS-2-corretto-696x464.jpg 696w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/07\/HAPPY-PILLS-2-corretto-630x420.jpg 630w, https:\/\/static.tecnichenuove.it\/areaarch\/2015\/07\/HAPPY-PILLS-2-corretto.jpg 1000w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11693'>\n\t\t\t\tHand-made and blown glass with the Incalmo technique. Numbered edition. \u00d8: 11,5 cm  H: 33 cm\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/happy-pills\/happy-pills-feniletilamina-2012\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/07\/Happy-Pills-Feniletilamina-2012-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-11695\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11695'>\n\t\t\t\tHand-made and blown glass with the Incalmo technique. Numbered edition. \u00d8: 11,5 cm  H: 33 cm\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.area-arch.it\/en\/happy-pills\/happy-pills-ossitocina-2012\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/static.tecnichenuove.it\/areaarch\/2015\/07\/Happy-Pills-Ossitocina-2012-150x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-11696\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-11696'>\n\t\t\t\tHand-made and blown glass with the Incalmo technique. Numbered edition. \u00d8: 11,5 cm  H: 33 cm\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u201cBlue pill or red pill?\u201d The Matrix (1999) The concept of utility is gradually becoming more and more nebulous among the objects that surround us. What we now demand of these silent companions on the road of live is to keep us company, to make us small, or in the best cases to give us<\/p>\n","protected":false},"author":2581,"featured_media":11703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-11698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-no-category"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Happy Pills | Area<\/title>\n<meta name=\"description\" content=\"\u201cBlue pill or red pill?\u201d The Matrix (1999) The concept of utility is gradually becoming more and more nebulous among the objects that surround us. What we\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.area-arch.it\/en\/happy-pills\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy Pills | Area\" \/>\n<meta property=\"og:description\" content=\"\u201cBlue pill or red pill?\u201d The Matrix (1999) The concept of utility is gradually becoming more and more nebulous among the objects that surround us. 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