{"id":11617,"date":"2014-10-03T09:51:22","date_gmt":"2014-10-03T07:51:22","guid":{"rendered":"http:\/\/www.area-arch.it\/tableware-collection-2\/"},"modified":"2015-07-08T15:43:29","modified_gmt":"2015-07-08T13:43:29","slug":"tableware-collection","status":"publish","type":"post","link":"https:\/\/www.area-arch.it\/en\/tableware-collection\/","title":{"rendered":"tableware collection"},"content":{"rendered":"

The Pla collection arose from the desire to create a collection of colourful and versatile crockery and cutlery, whilst seeking a valid alternative to the use of plastic.\u00a0Pla is produced by Bitossi Home.\u00a0Photo by Silvana Spera<\/em><\/p>\n

What is your favourite colour? What color does your products identify with the most?<\/strong>
\nEvery colour has its own unique force. The colour range and combination of colours that distinguishes our collections are often inspired by the nonchalance of the pop age, contaminated by contemporary atmospheres.<\/p>\n

Light, material, colour: how do the three elements dialogue in your projects?<\/strong>
\nLight, material and colour exalt one another, accentuating the forms.<\/p>\n

How much does the colour count for the commercial success of a product?<\/strong>
\nColour is a very important factor for the success of a product in the market, because it intensifies the emotional involvement and the human behaviour, inducing an acceptance of it.<\/p>\n

What role does colour play when designing a product, and in particular for your new \u201c2013 home collection\u201d?<\/strong>
\nThe colour highlights the plasticity of the forms, exalting the technical characteristics of the material.<\/p>\n