{"id":11605,"date":"2014-10-03T10:09:23","date_gmt":"2014-10-03T08:09:23","guid":{"rendered":"http:\/\/www.area-arch.it\/roros-tweed-2\/"},"modified":"2015-07-08T15:28:35","modified_gmt":"2015-07-08T13:28:35","slug":"roros-tweed","status":"publish","type":"post","link":"https:\/\/www.area-arch.it\/en\/roros-tweed\/","title":{"rendered":"R\u00f8ros Tweed"},"content":{"rendered":"

R\u00f8ros Tweed are known for heavy duty blankets, woven from Norwegian wool in a nordic modern design. \u00a0Photo by Espen Gr\u00f8nli Knut<\/em><\/p>\n

What is your favourite colour? What colour does your products identify with the most?<\/strong>
\nIn our work we believe to see a shift from clear colors to more ambigous and complex colors with more room for interpretation. The colors that pull away from the standard are interesting in the sense that they encourage a certain reflection and therby opens up for the possibility to develop a realtionship with the product.<\/p>\n

How much does the colour count for the commercial success of a product?<\/strong>
\nFor some of the products \u2013 like the blankets for R\u00f8ros Tweed or for instance the salt and pepper grinder \u2018Plus\u2019 for Muuto, color is predefined by us, and is an integral part of the product. For other cathegories \u2013 like sofas \u2013 the ability to adapt the product to different situations and different color settings seems to make the product more attractive.<\/p>\n

What role does colour play when designing a product, and in particular for your blankets?<\/strong>
\nWhen working with furniture \u2013 color is often an absent quality in the early stages of the process. Line, volume and materiality seems to be more important. When working with textile design however, color can be seen as the most prominent feature of the product. Textile design to us has really been an eye-opener to the importance of color in the product perception. Color is powerful and can sometimes override other perceptions.
\nIn a survey published in the 2007 March issue of the Journal of Consumer Research, the testsubjects reported differences in the taste and sweetness of fruit juice, where the only real difference was the level of added color.<\/p>\n