architect: Alfred Chauvot

year: 1931

The story of the creation of Reverso (in India, as response to the demand of polo players who wanted an unbreakable watch) is even more amazing than it may seem. The watch launched in 1931 vaunted its characteristic rectangular Art Deco form, but another square version had also been studied. In 2006 the watchmakers and designers of Jaeger-LeCoultre rediscovered this watch, so rich in history and at the same time completely new. Both have attracted attention due to their creativity, and present interesting novelties from time to time, all vaunting outstanding performance and sophisticated design. In 2011 the Reverso is again prepares itself to amaze and conquer its passionate fans, while remaining faithful to its own legend, with its new creation: the Grande Reverso Ultra Thin.